Reviled McDonalds makes spectacular comeback
Syndicated from Upping the Anti on Mon, 2007-02-19
Burger giant’s revival reveals key to US capitalism
Phil Hearse
In the late 1990s McDonalds was a basket case among major transnational
corporations. Sales slumped as people in Europe and the US tired of burgers and
turned to the multitude of fast food alternatives, especially Tex-Mex style food
in the US. The company was hit by a wave of criticism of the health and
environmental damage of its food and by attacks on its fiercely anti-union
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