Reviled McDonalds makes spectacular comeback

Syndicated from Upping the Anti on Mon, 2007-02-19

Burger giant’s revival reveals key to US capitalism
Phil Hearse

In the late 1990s McDonalds was a basket case among major transnational
corporations. Sales slumped as people in Europe and the US tired of burgers and
turned to the multitude of fast food alternatives, especially Tex-Mex style food
in the US. The company was hit by a wave of criticism of the health and
environmental damage of its food and by attacks on its fiercely anti-union